Danny Vinik launches a counter-culture blog at BRINK.com and secures a U.S. trademark on “THE BRINK.” The trademark office doesn’t know what the fuck a blog is, makes him call it an online magazine instead.
Danny raises millions of dollars and starts UGROUND.com on the Sunset Strip. Becomes the first person to stream a full length film on the internet. Everyone has dial-up internet in 1999. Streaming video goes on to become a trillion dollar industry years later; Danny starts BRINK instead.
BRINK Media Inc. is incorporated and officially sets up shop in Tucson, AZ. Works with brands like Ford and HP on rich media advertising and builds Triggerstreet.com with actor Kevin Spacey and producer Dana Bruneti, helping grow it into a community of 100,000 filmmakers and on TIME Magazine’s 50 Best Websites.
BRINK hits a new level when it becomes the digital agency of record for the U.S. operations of the Netherlands Tourism Bureau. Builds the first ever social network for destination marketing at Holland.com and a variety of groundbreaking campaigns including a “New Amsterdam” world in Second Life.
Josh Belhumeur, formerly BRINK’s lead developer, takes over business strategy and opens a second office in Washington, DC. Secures major clients like the MPAA, Army National Guard and Gates Foundation out of a tiny U street office. Becomes one of the Partners and hasn’t coded a website since.
BRINK buys the KY Building in Tucson and renovates a new studio and headquarters for room to grow. Expands capabilities to include video production and starts doing work beyond digital such as brand strategy and traditional advertising.
BRINK lands on the Inc 5000 Fastest Growing Companies list, is #10 on the Washington Business Journal’s largest Visual Design firms and expands its DC operation to a new studio space near the infamous K Street downtown. Josh takes over the company as Managing Partner and splits his time between both offices.
Danny starts a new nonprofit called the BRINK Foundation, putting those many years he spent understanding the web and its impact on culture to use in fighting the damaging effects of fake news, internet bubbles and conspiracy theories on our society. Doesn’t want to see another Donald Trump, Pizza Gate or Charlottesville again.