Let Them Play

What if all parents saw trans youth as their own?

Client: Humans Rights Campaign
Type: Campaign
Channels: Social Media, Television


Create more support for young trans kids to be able to play alongside those they identify with in cultural battleground states.


When you strip away all the rhetoric and 24 hour news talking points, the issue becomes easy for any parent to empathize with: young kids just want to have fun and enjoy the benefits of team sports with their friends.


Let them play. A video campaign that makes the issue personal.

BTS campaign filmingKids in line in a basketball courtBTS campaign filmingBTS campaign filmingBTS campaign filmingBTS campaign filming

The 60 second spot was co-created with the Human Rights Campaign team out of DC and produced in Tucson.