A TASTE OF THE DESERT

FILM SERIES  |  Tucson City of Gastronomy
A mouthwatering feast for the senses and a love letter to the cuisine of the Sonoran desert. They say to truly know a city, you have to dine like a local.
  • Winner, American Advertising Awards (Tucson Metro)

STATEMENT.

When the Tucson City of Gastronomy nonprofit earned a grant to produce video storytelling about Southern Arizona's unique food scene, we were their first phone call.

We developed and produced a series of short films, each one centering on a specific aspect of why Tucson became North America's first city to earn the UNESCO City of Gastronomy designation.

Each of the films has a distinct cinematic point of view, capturing these stories of food and community in unconventionally creative yet intentionally motivated ways. As a collection, they effectively whet the appetites of gastro-tourists while reflecting the authentic vibe of Tucson.

All four of the videos included shorter social media cutdowns, leveraged by Visit Tucson for tourism promotion.