THRIVE Series

What if we could give small organizations commercials who can’t otherwise afford them?

Client: Vantage West Credit Union
Type: Campaign
Channels: Digital, Social Media

Goal

Create more brand awareness about Vantage West and its mission as a member-owned credit union.

Insight

Credit unions on the surface look similar to banks in the products they offer. The difference is the mission. How can we show, not tell, this?

Vantage West’s mission: to help our members and community thrive.

Idea

THRIVE series. We use a portion of our ad dollars to spotlight other organizations with a long-form documentary stories. These inspiring organizations in the Arizona community are thriving while putting people first, a clear parallel to what Vantage West both is and wants to encourage through its mission.

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.

Traffic was funneled to a campaign landing page with a directory of every community figure and product featured in the commercial.

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.