This Is Not a Bank Ad / Vantage West / Campaign

Big banks love to show main street USA in the ads they plan from Manhattan skyscrapers, all while someone down the hall figures out the next way to squeeze us dry. So many hollow platitudes and generic photographs, how does all that money buy such bad advertising?

At least being the underdogs gives us the freedom to be subversive. And we went meta with it.

Coincidentally a few months later the hottest Super Bowl spot did almost the same damn thing, but to sell Tide. Tide! They got a Cannes Lions. We got a Diamond Award from the National Credit Union Association.

• brand strategy
• brand concept
• media plan
• commercial production