Rediscover Harmony

What if singing together could bring us together?

Client: Chorus America
Type: Campaign
Channels: Partnerships, Social Media
Website: rediscoverharmony.com

Goal

Generate interest in the choral arts.

Insight

The pandemic isolated us and forced live arts organizations across the country to shut their doors. As we return to in-person events, people are looking to discover new ways to be present and connected once again.

Idea

Rediscovery Harmony. Choruses, choirs, and singing groups bring harmony to our communities in a way that is more important now than ever before. With our interactive tool, you can create your own harmony using the voices of real choral singers.

Featuring a directory to help you find choruses near you and the harmonizer tool that lets you build beautiful harmony from the voices of diverse singers from around the country.

Group of people singing in a choirGroup of kids singing in a choirGroup of people singing in a choirGroup of people singing in a choirGroup of kids singing in a choirGroup of people singing in a choir

Traffic was funneled to a campaign landing page with a directory of every community figure and product featured in the commercial.