Ready for Renaissance

What if after the pandemic came a great renaissance?

Client: Arizona Arts Live
Type: Campaign
Channels: Experiential, Social Media

Goal

Build brand awareness for a performance arts organization in a time when no live performances can be hosted.

Insight

After every major plague or pandemic has come a great renaissance. Following the COVID 19 pandemic, what will Southern Arizona’s renaissance look like?

Idea

Ready for Renaissance, a campaign that commissioned up-and-coming artists from around the community to reimagine classic renaissance paintings with a local twist. Our gift to the community while demonstrating our commitment to bringing accessible extraordinary arts experience.

We documented the murals and told their stories through social video campaigns and earned media coverage in the local press. The murals will persist as living billboards and monuments to our community commitment for years to come.

Traffic was funneled to a campaign landing page with a directory of every community figure and product featured in the commercial.

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.

Traffic was funneled to a campaign landing page with a directory of every community figure and product featured in the commercial.