Donor Seeking Nonprofit

What if fundraising was about relationship building, not begging?

Client: Network for Good
Type: Campaign
Channels:  Digital, Direct Mail, Social Media, Website
Website: betterwith.networkforgood.com

Goal

Drive demo requests for online fundraising tools for small nonprofits.

Insight

Donors were still actively seeking opportunities to give to nonprofits despite COVID cancelling gala season. Now was an opportunity for Network for Good to demonstrate that its web-based software can help build better relationships through sustained online engagement.

Idea

Donor seeking nonprofit: A dating service that pairs small nonprofits with the unique donor that's right for them.

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.