TENWEST

What if a 10-day festival could make an impact year-round?

Client: TENWEST
Type: Brand
Services: Brand Position, Identity, Attendee Experience

Goal

Help a growing festival find direction and create a compelling brand experience.

Insight

Despite being passionate and creative people, many Southern Arizonans lack the direction and resources to make a meaningful global impact.

Idea

Everyone has a role. Discover yours. An impact festival designed to help put the unique assets of Southern Arizona to work to solve the grand challenges facing our world.

Woman inside a conference room in an office.Group of people inside a conference room in an office.Women inside a conference room in an office.Group of people in a Tenwest eventWoman inside a conference room in an office.Group of people in a tenwest event in front of a banner.

Traffic was funneled to a campaign landing page with a directory of every community figure and product featured in the commercial.

Tenwest graphic in a tablet

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.

Tenwest ad