Network for Good

What if fundraising was made easier for nonprofits?

Client: Network for Good
Type: Brand
Services: Brand Position, Design System, Website, Brand Experience
Website: networkforgood.com

Goal

Help a legacy nonprofit network redefine its brand with a new focus on fundraising software as a service.

Insight

Small, nonprofits often see fundraising as a hassle, not a core part of the mission. Can we help reduce the lift so they can focus more on what they like to do?

Idea

Grow Your Good. A brand position that serves under-resourced nonprofits with simple, smart fundraising software so they can focus on their mission and do more good.

We facilitated workshops with the executive team to help articulate the what, how and why of the brand and use these insights to create a new brand position.

The brand came to life with a refresh of its design system (while keeping the same legacy logo) and a complete revamp of the website.

The new brand would feature the voice of the customer — small, under-resourced nonprofits — more prominently through testimonial videos and quotes.

The new design system also included putting the brand in motion, facilitating bold, scroll-stopping motion graphics designed for social media.