Digital Trust

What if small e-commerce sites could compete with mega retailers on trust?

Client: Buy Safe
Type: Brand
Services: Product-Market Fit, Brand Position, Identity, Website, Digital Product


Help a legacy tech company conceive, develop and launch a new digital product.


Trust and privacy concerns online were and will continue to become a larger source of anxiety for users caught between phishing attacks, fake news and e-commerce scams. There are a variety of researched factors that weigh into whether a user deems a site trustworthy in an emerging concept called "digital trust." This presents a market opportunity worth pursuing.


Digital Trust. A utility that helps small e-commerce owners evaluate user confidence in their site experience based on 50+ unique factors. By being the first product to own the term "digital trust" we become synonymous with a global movement.