What if home renovations were more equitable?

Client: Curbio
Type: Brand
Services: Brand Position, Identity, Website, Explainer Video


Define a more mature brand position for a hot new startup.


Listing homes on the market that are in need of essential repairs or renovations makes them less likely to sell faster and reduces the earnings potential for the owners. This creates an economic disadvantage for private home sellers who sell for less because they couldn't cover the renovations up front. With Curbio, renovations are fully managed, and you don't pay until the house sells.

Home sellers are looking to their real estate agents for guidance on what to do.
So they should be the hero of our story.


Curbio makes real estate move.

Curbio's brand guide colorsCurbio's brand guide logosCurbio's brand guide fonts

The core narrative was told through a funny brand explainer. The emotional takeaway is simple: Curbio helps agents better serve their clients.

The visual approach of the brand reflects Curbio as a tech startup, innovating a space that was previously dominated by a hodge-podge of general contractors.