Arizona Arts

What if performing arts were less intimidating?

Client: Arizona Arts Live
Type: Brand
Services: Brand Position, Identity, Website, Materials
Website: arizonaartslive.com

Goal

Support a live arts organization with a rename and relaunch to better serve more diverse audiences.

Insight

A reason many people stay away from participating in the arts is a fear of the unfamiliar. This is often exasperated by arts organizations speaking with a pretentious tone.

Idea

Experience Unexpected. Arizona Arts Live curates extraordinary live experience for the Southern Arizona community. Some will be free. Some will be ticketed. All will be unexpected.

By leaning into the unfamiliar we can level the playing field a bit. You don’t know what it’s going to be like and that’s why you’ll like it.

Website screenshotsPiece of paper with "Integrating arts experiences to inspire creativity and enhance human perspective" written on it.Arizona Arts Live MuralArizona Arts Live MuralExperience Unexpected TVs displayArizona Arts Live Illustration

The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.



The long-form video got heavy distribution across digital channels while :30 cuts in both English and Spanish language aired on Primetime Broadcast, Cable and OTT channels.

With vibrant colors inspired by iconic Arizona sky gradients.

Arizona Arts Live branding gradients