Wonder The Name Of Our Blog

On the BRINK Film Challenge

  • Labs
  • By Joshua Belhumeur

Last week we screened six short films for the On the BRINK Film Challenge to a sold-out audience at the Screening Room in downtown Tucson. The challenge was a side project we put together to flex our community’s creative muscle and challenge ourselves to work under tight constraints. The rules: make a film in just 40 hours […]

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Corporate Social Activism

  • Ideas
  • By Joshua Belhumeur

Social media has democratized the bully pulpit and given the average person relentless exposure to content and conversations on a myriad of social issues. This, only further aggravated by algorithms favoring outrage (emotion = engagement = ad revenue) and the inherent sense of urgency a digitally connected world creates, has propelled us into an era […]

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How the Internet is Killing Humanity

  • Ideas
  • By BRINK

The promise of the new digital frontier was to expand human potential and our connections with one another, to work together to create a better future. But as the dot-com boom refocused the Internet from creativity and connection to growth and monetization, the unanticipated side effects began to have a strikingly destructive impact on the […]

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“PROFIT AT ALL COSTS” MINDSET IS BOTH DESTRUCTIVE AND UNPOPULAR.

  • Ideas
  • By BRINK

Nearly 200 chief executives, including the leaders of Apple, Pepsi and Walmart, tried on Monday to redefine the role of business in society — and how companies are perceived by an increasingly skeptical public. “While each of our individual companies serves its own corporate purpose, we share a fundamental commitment to all of our stakeholders,” the group, […]

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Who is #greenshirtguy? All of us.

  • News
  • Events
  • By Lizzi Pittman

The Tucson city council meeting on August 6th was open to the public, and citizens took their usual places in front of the mayor to address the recent first-in-the-nation referendum passed that adds to the November ballot an item to make Tucson a sanctuary city. It’s as hot a topic in Tucson as it is […]

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Digital agency BRINK relaunches as “BRINK Creative Group”

  • News
  • By BRINK

Helping progressive brands, candidates and causes through “design on purpose.” When you’ve been a digital agency for more than 25 years, you inevitably go through many moments of reinvention to stay relevant.  When BRINK first started, the newness of the internet gave us our sense of purpose: we were in business to make the world […]

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For Whom Does Your Rainbow Flag Wave?

  • News
  • By Luc Goodhart

In the early hours of June 28th, 1969, NYPD raided the Stonewall Inn gay bar in Manhattan’s West Village, sparking a series of riots and ultimately coalescing a broader national movement called, at the time, the gay liberation movement. The following year, marches commemorating the riots and the queer agitators who incited them were held, […]

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How Taylor Swift’s “You Need to Calm Down” Could Have Had a Seamless User-Experience

  • News
  • By Sam Stern

If you haven’t heard Taylor Swift’s latest song “You Need to Calm Down” this critique may not make much sense. I’ll summarize…T-swift released it in the midst of LGBTQ Pride Month and included a call-to-action for users to sign her Change.org petition for Senate support of the Equality Act, which after only 4 days has […]

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BRINK sets out to make the world a better place with the launch of BRINKeats.

  • News
  • Ideas
  • By BRINK

BRINK is embarking on an exciting new venture! Inspired by our video, design, and web development production processes, we are expanding into the world of culinary delights! Watch the video to learn all about our new vertical: BRINKeats! It’s a tale as old as time: you’re in the middle of recording a pitch video for […]

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Social Media Rules Are Lazy. Break Them.

  • Ideas
  • By Joshua Belhumeur

I’ve had my fill of “experts” spouting their lists of hard and fast rules for social media, which they probably took from some generic marketing blog that, in turn, stole it from Hubspot, citing a “study” that their intern threw together with the scientific rigor of a Trump rally speech. What I’m sick of the […]

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