BRINK was commissioned by NASA and the University of Arizona Lunar & Planetary Laboratory to plan, design and develop a new website for the OSIRIS-REx Asteroid Sample Return Mission. The OSIRIS‐REx mission uses the website primarily for publishing mission updates, releasing images and other scientific data to the general public, with a digital strategy for getting users involved by promoting both sharable content and engagement activities.

The OSIRIS-REx mission has a great opportunity to enhance public awareness and appreciation for space exploration, while engaging the public in the exciting process of scientific discovery. Leveraging the full spectrum of modern digital media was critical to that success.

Our mission was to build www.asteroidmission.org, a dynamic, interactive site meant to inform and engage the general public.

Objectives:

  1. A clear and concise description of the OSIRIS‐REx mission. A visitor to the website should understand the basic premise of the mission immediately.
  2. A dynamic, regularly updated content platform with seamless social media integration. We want users to share and extend our story across online communities.
  3. A visually appealing web design, regardless of screen size. User Experience is optimized for both personal computers and mobile devices including iOS and Android.

We proposed providing users an immersive experience where their path through the site advances the narrative in a fun, interactive and visually appealing manner.

Built on an Open Source CMS platform, the site supports easy administration for creation/revision of the content, with additional social plugins installed, including one-click sharing with default messaging.

To incorporate a dynamic, engaging experience, the site was developed utilizing sophisticated CSS and HTML5 techniques to incorporate both video and animation. The site engages the user to experience and interact with the mission across an 8 year timeline. And the responsive design allows the site to function across many resolutions and devices, providing for all users.

Results:

"The OSIRIS-REx mission is grateful to BRINK for their outstanding efforts in designing and building our new mission website. The team at BRINK tackled the complex task of communicating our mission objectives and design in an entertaining and interactive way. We look forward to continued collaboration with this great team."

- Dante Lauretta, Professor of Planetary Science in the Lunar and Planetary Laboratory at the University of Arizona, and Principal Investigator for the NASA OSIRIS-REx Asteroid Sample Return Mission.

The website was honored with Best of Show at the 2015 American Advertising Awards in Tucson.

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