The Spiral Marketing podcast invited BRINK partner Josh Belhumeur on to discuss our approach to social content production and we shot the conversation in our DC studio.

They talked about:

  • Why old mindsets can be dangerous in this new fast-paced world
  • Why “good enough” quality content can be great for consumers
  • Perfectionism vs. just doing it

“You can have a lot lower quality content if you’re commenting on something relevant here and now”

Marketing

  • Disposable content can bring you huge success
  • Why you should value current events more than visual aesthetics
  • How tools already available are preferable to starting from scratch

Freelancers/Creatives

  • How the creative economy is motivating marketers to value creatives even more
  • Why marketing can refine and improve the skills of creatives
  • How talent makes long-form content easier for companies
  • Which red flags to look out for when choosing partners

“How can we evolve our thinking a little bit more, we’re all starting to look the same”

Be sure to check out other episodes of the Spiral Marketing podcast and tweet at @brinkmedia to contribute to the conversation.

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