What is a brand? It is an identity, a perception, a strategy, an actionable business tool.
It is how your company is both represented and received in the market. It starts with you:
your company, your values and culture. It incorporates your organizational goals and what
your customer base expects or desires. Above all, a brand is a relationship.
A well consummated branding strategy bridges where you are with where you want to be. It
articulates your core values and mission, unifies and standardizes your marketing message,
and creates a visual identity for your company to stand behind. It is the heart and soul of
your messaging and more often than not becomes your most valuable asset. The web brings
your brand full circle. It must shine in that harsh light.
BRINK branding services include: situational analysis, competitive analysis, market and
stakeholder research (depth interviews, focus groups, surveys, observations, and experiments),
brand manuals, social media management, style guides, logo and identity, slogans,
boiler-plates, and other copy services.
Work / Branding »